Leading cinema chain Cineworld has announced it will open a new 4DX screen at Cineworld Middlesbrough. The auditorium will be ready to stimulate all five senses on Wednesday 9th May.
The 4DX auditorium, available only at Cineworld in the UK, will offer customers the opportunity to experience the latest movies from high-tech motion seats, engineered to work in perfect synchronicity with the action on screen. They will be surrounded by special effects such as wind, fog, lightning, snow, bubbles, water and scents.
Available in both 2D and 3D formats, 4DX is considered to be one of the biggest innovations in cinematic technology.
The new 4DX auditorium, which is currently under construction, will house 164 specially designed seats, plus a curved screen measuring 13.7m by 5.9m – bigger than a double decker bus.
After the full refurbishment the 2,420 seat cinema will boast 11 cutting-edge screens delivering crystal-clear images and a powerful digital sound system.
Darren Rodgers, Cineworld Middlesbrough General Manager, said: “We’re thrilled to introduce cinema goers to our new 4DX screen on Wednesday 9th May.
There’s nothing like it and it can only be experienced in the UK at Cineworld.
We cannot wait to see customers’ reactions when they try out the completely immersive experience!”
Screen 1 has also been refurbished with new cinema seats and an increased rake, meaning views of the screen are uninterrupted. To streamline the cinema experience, Cineworld Middlesbrough also has a new concessions counter, featuring extra tills with contactless card payments.