Middlesbrough start-up company, Bubo.AI, announced this month that it has won the award for ‘Best Emerging Technology in AI’ in Computing’s second AI and Machine Learning Awards. The awards were launched last year to recognise the best companies, individuals and projects in the AI space.
The winner is chosen by a jury of leading experts within the technology field. Criteria for the award focuses specifically on companies who support and drive innovation in all areas of artificial intelligence. As a result of their most impressive new solution, the challenges they overcame and how they achieved it, Bubo.AI won this prestigious award with their solution for product pricing across a wide range of industries.
Computing Judges commented: “Bubo.AI’s unique and innovative approach in bringing modern, advanced data and a solution focused software to wholesalers and distributors is driving “breakthrough” changes to the industry.” It’s not easy to standout in the crowded field of AI technologies, but Bubo.AI impressed us and we are thrilled to recognize the company in our 2020 AI and Machine Learning Awards.”
Working with leading universities and academics enables Bubo.AI to develop forward-thinking pricing solutions and deliver leading-edge technology. Their machine learning algorithm finds the maximum a customer is willing to pay for a product to ensure companies maintain demand, without leaving money on the table. Bubo’s pricing optimisation software also supports sales staff to avoid giving unnecessary discounts.
“For the first time, our solution means companies can use customer value-based pricing which could be key for them to recover revenue and build a roadmap to profitability”, said Alan Timothy, CEO of Bubo.AI. “Being awarded ‘Best Emerging Technology in AI’ serves as a recognition of the value that the Bubo.AI team brings to our customers and the pricing industry.”
Andy Preston, Mayor of Middlesbrough added: “Middlesbrough is the home of digital technology start-up companies delivering cutting edge technology products and services for companies across the world. This award is a great testament to the excellent work Teesside University and Bubo.AI produce, and we’re proud to be the home for progressive innovations.”