SaaS company Salesfire has announced the appointment of David Pinches as Non
Executive Chairman, to provide strategic guidance and support following a £3.05 million
investment in October.


Following a successful career as a senior executive at technology companies such as Sage
PLC, IRIS Software, FinancialForce & Causeway Technologies, David brings a wealth of
knowledge and experience in business strategy, marketing and business development, as
Salesfire looks to continue expansion over the next 3 years.


Since Salesfire was founded in 2017, the company has grown exponentially. In the past year
alone they have grown by 40%, and are looking to accelerate further. The company was
born from the need to communicate additional information to customers during their online
shopping experience. Their product offering enables eCommerce retailers to grow their
conversion rates online with their intuitive tech solution.


Salesfire CEO, Rich Himsworth said: ‘Appointing David as our chairman has aligned well
with Salesfire’s growth plans. His background in B2B and SaaS will help provide our team
with strategy and advice when growing out the product, partnership offerings and marketing
campaigns.’


David Pinches, commented : ‘As the Non Exec Chair, I plan both to operate at board level
and with the operational team to guide Salesfire’s go to market strategy. I’m looking forward
to actively participating in the next chapter of our growth and seeing just how far we can
scale.’


David was introduced to the business by Mercia following a £2m investment from NPIF –
Mercia Equity Finance, which is managed by Mercia and is part of the Northern Powerhouse
Investment Fund (NPIF), as part of an overall £3.05m funding round.


Will Clark of Mercia said: “David’s experience in the tech sector means he is well suited for
the role of Chair at Salesfire. Having the right board members can make a big difference to a
company’s prospects. This appointment demonstrates the wider support that Mercia
provides – not only in providing investment but also in putting the right support and people in
place to help companies scale and grow.”