One of the UK’s leading suppliers of digital visualisation tools – based in Middlesbrough – is celebrating after a successful launch and several orders following its launch of the world’s largest mixed reality display.

Animmersion revealed its revolutionary DeepFrame product which enables viewers to experience breath-taking visuals and animations as a virtual layer on top of the real world. The product has been designed by Danish based mixed reality specialists RealFiction, of which Animmersion is their leading UK supplier.

Unveiled to 135 VIPS at the Crowne Plaza in Central London only last month – DeepFrame has sparked a new level of interest in mixed reality technologies and is seen as the leading the way in an industry in its infancy. Animmersion is now working with a number of enquiries about how best to deploy the technology and how the content can be best produced.

Speaking about DeepFrame and the huge level of interest generated by it, Dominic Lusardi, Managing Director at Animmersion said: “We always expected this product would generate a huge amount of interest across a number of industries, but the results have far exceeded even our expectations.

“Following a very successful launch event, we are experiencing an huge amount of interest and requests for information on DeepFrame and Diamond which we really believe brings something completely unique to the digital visualisation market.”

The launch of the DeepFrame product – alongside Animmersion’s second product developed by RealFiction, the Dreamoc Diamond, a revolutionary 3D holographic display boasting 360-degree visibility and launched at the same London event– forms part of the company’s ambitious growth strategy to double turnover in the next two years and enter new markets.

Animmersion already handles a number of high profile clients and has carved a reputation in the digital visualisation sector as the leader in its field. As well as its plans to double turnover in the next two years, the company is also looking to bolster staff numbers as it aggressively targets its new sectors whilst continuing to grow its presence across current markets.

At the launch itself the company introduced its new branding which is sophisticated and professional, representative of the company’s offering.

Established in 2006, Animmersion is one of the country’s leading designers and suppliers of immersive technologies – VR/AR, dashboards, user interfaces, apps and animations – and works across a number of sectors including offshore & subsea, energy, process industries, engineering, construction, defence and retail.