The UK’s local jeweller Goldsmiths has unveiled its transformed Middlesbrough showroom, which now includes an enhanced dedicated Rolex area following a £300,000 investment.

Situated within the retail heart of Middlesbrough’s high street and on the fringe of Hillstreet Shopping Centre, the Goldsmiths store has re-opened its doors showcasing an impressive, contemporary look and extension of a 33 sq m branded Rolex space.

The prestigious watch brand’s area incorporates the new concept shop-fit and hosts a range of the latest models and collections. In true Goldsmiths fashion, experts are always on hand to consult clients and provide a one-on-one, specialist customer and styling service.

The showroom, which stands at 106 sq m, boasts a selection of coveted labels including Gucci, Tissot and Rado alongside the classic Rolex timepieces. Shoppers can also browse fine jewellery styles from Mappin & Webb as well as an exclusive collaboration with popular bridal designer Jenny Packham.

Craig Bolton, Goldsmiths executive director, said: “We are pleased to officially open our newly-refurbished Middlesbrough showroom and the expansion of our premium offering here with the introduction of the branded Rolex area. As one of Teesside’s main shopping districts, we felt this was a great opportunity to augment our in-store experience and hope our valued customer base in the region enjoy coming to us even more.”

Goldsmiths Middlesbrough manager Brian Shute added: “We are all really excited for this next chapter for our showroom and to take business forward with a brand new look. It comes in time for summer so whether it’s a wedding, another special occasion or just because, we’re ready to welcome back in-store some familiar faces as well as a new audience to find that perfect item.”