Businesses from across the North East enjoyed breakfast with a side of industry expertise this week, thanks to a new event hosted by Northern Skills Group.

Attendees of “Skills for Breakfast” at Middlesbrough College’s STEM Centre were treated to a digital masterclass from James Lees, head of Marketing at advertising specialist Mabo Media, and also advice on funding available for training.

Wendy Starks, skills development officer at Tees Valley Combined Authority, talked to businesses about how to access the likes of the Tees Valley Apprenticeship Support for Employers fund – available to those employing an apprentice between the ages of 19-24.

Northern Skills Group’s own expert team also provided information on how to take advantage of changes under the Government’s Apprenticeship Levy.

The event is the first of many that will see speakers from different backgrounds give expert insights to local businesses.

James Lees, head of marketing at Mabo Media, said: “The event was a fantastic opportunity for businesses to get valuable online marketing insights.

“Usually it’s just clients of Mabo Media who get a chance to hear our ideas and expertise on pay-per-click advertising so this was a rare chance for businesses to pick up some knowledge they can put into practice.”

Peter Wilson, Northern Skills Group director, added: “The first Skills for Breakfast event was a real success.

“The session was a great opportunity for businesspeople to learn more about a discipline that is critical to future success, as well as some of the commercial benefits of taking on apprentices.

“Northern Skills Group’s approach to training is about being a centre of resource for our regional business community and meeting its needs. Events like this are an important part of that strategy.

“We urge businesspeople in the North East to keep an eye on the Northern Skills Group social media channels for the next event.”

Those interested in attending the next event should email