SaaS platform Salesfire has announced a fundraise of over £3 million to further fuel the
businesses accelerated growth, create 50 new jobs and target the US market.
The fundraise, which includes £2m from NPIF – Mercia Equity Finance, managed by Mercia and
is part of the Northern Powerhouse Investment Fund – is part of an overall £3.05m funding
round which will be used to further fuel expansion of the Salesfire portfolio and nurture the core
workplace values which have enabled previous successes.
Having established a strong employee focussed culture via a company-wide share scheme
introduced at the end of 2021 and appointment of directors in 2022, the funding will enable the
business to more than double the size of the team and target rapid expansion into the US in
2023.
Salesfire was founded in 2017 by Rich Himsworth whose previous experience includes senior
positions at a number of software and marketing businesses. The company now serves over
650 customers including Moss Bros, Sports Shoes and Hamleys, and has annual recurring
revenue of over £2m.
CEO, Rich Himsworth says:
‘We’ve established a solid base of operations in the UK and we’re happy our funding partners
also recognise how far we can take Salesfire and the products’ global appeal. Marketers across
the world are starting to look at new ways to flourish in a challenging retail environment and it’s
never been more important for online stores to make the most of their marketing spend.’